How To Write An Email To Ask For Donations. This letter is written to ask for food donations. While we can’t write your fundraising email for you, we can provide some additional guidance on how to work some fundraising magic.
That way, people who only read the content “above the fold” (the content they can read without scrolling) won’t miss your request. End the letter by extending your gratitude and appreciation for their time. Signing the letter helps to further personalize your donation request.
[Keep It Short And Avoid Caps And Exclamations]:
Here is a sample of the letter. Explain your mission early on to tell the recipient what your organization is about. You must state the purpose of donation clearly.
Assure Them That It Is For A Good Purpose.
An obituary serves a notice of death. Make sure you open up your letter by greeting the recipient. Respected palmer gaylon, i, lyle sutton, would like to introduce myself to you and your team.
Keep The Email Aesthetically Appealing, But Make A Point To Highlight The Ask Itself.
Hi [insert name], i wanted to reach out and let you know that i’m fundraising to [insert reason why you’re fundraising]. 9 best practices for asking for donations with emails: Dear [donor’s name, for more effectiveness, find the business owner or ceo], my name is [name] and i am in the [position] for [organization’s name].
Make An Explicit Request For Donations Within The First Two Paragraphs.
Make sure that your appeal is easy to see. That way, people who only read the content “above the fold” (the content they can read without scrolling) won’t miss your request. A first name address is a must.
The Result Is That If You Include The Recipients’ Names In Your Salutation, You Increase The Chances Of Opening It By 26%!
Otherwise, it won’t grab the attention of your donors. Here is the basic format that you should use to write your donation letter: When donors read direct mail appeals, the first thing they look for is a personalized salutation.